Advertising with Buses
We seek to carry an up-to-date distillation of the month's most important news at home and overseas, often running stories before weekly trade magazines break them.
Our features cover most areas of interest, looking at vehicle operation, technical developments, ticketing, publicity, vehicle preservation and a review of what's new in the enthusiast marketplace.
We succeed in being fiercely independent, unafraid to criticise aspects of the industry, which we feel could be improved. Passenger's-eye views of bus and coach travel feature regularly, pointing out the good and the not so good. There are a number of features unique to Buses. Our dedicated recruitment section 'Bus Opportunities' carries the latest editorial on the movers and shakers within the industry, called 'Bus People' Unlike other publications, who scatter their vacancies within the Classified pages, Bus Opportunities follows the news pages at the front of the magazine.
Fleet News is now an 18page section detailing the latest additions to and departures from major and less major bus and coach fleets in the UK and Ireland. This is the section that many readers turn to first and we know that it is also read by manufacturers as a source of market intelligence.
Buses is read by bus and coach operators, government transport and environment ministers, transport authorities, merchant banks, leasing companies, service suppliers, manufacturers and other
professionals employed within the transport industry. Each month senior personnel within the industry from businesses such as Stagecoach, First Group, Arriva, Go- Ahead Group and National Express read Buses to keep abreast of the news and latest developments. Many people who love buses also work in the industry and well-informed enthusiasts also form an important part of the readership.
With a significant sales base each month, Buses is the world’s largest selling bus magazine and is sold through WHSmith High Street and Travel, major supermarkets and independent newsagents
in the UK as well as leading bookstores in other countries. It benefits from a large subscriber base and from direct sales through Key Publishing’s mail order operation as well as increased copy sales through the various events and shows it attends.
Format: A4, Glossy, Saddle Stitched
UK Cover Price: £4.60
Circulation: 12,511 ABC Jan-Dec 2016
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Buses can write and design an advertising feature based on your business, products and services from information supplied by you.
Buses can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Buses at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Buses are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Buses can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.