Go-Ahead Group-owned Thames Travel has introduced a new route between Oxford and Henley-on-Thames, via Wallingford.
The new River Rapids X38 reinstates the direct service from Oxford to Henley – for the first time in many years – and has increased the frequency of buses between Oxford and Wallingford from every 30min to every 20min on Mondays to Saturdays
The company has refurbished nine buses — six Alexander Dennis Enviro400 double-deckers and three Mercedes-Benz Citaro single-deckers — in a distinctive new livery to deliver what it is promoting as ‘terrific trips along the Thames’.
The changes are designed to promote using buses to travel to some of Oxfordshire’s great leisure destinations, in addition to improving links for commuters. Each bus has free 4G WiFi, comfortable high backed seating, baggage racks and contactless payment systems.
Day tickets start at just £6, and a £15 family ticket is available for unlimited day use for two adults and up to three children to travel together along the full length of the route, with under-5s travelling for free.
Phil Southall, managing director of Thames Travel, says: “Part of our wider strategy for growth is to improve services to destination centres and make it easier for our customers to enjoy days or evenings out. This is the first new service we have added as part of this strategy and we believe it is an excellent addition to our network.
“It follows the beautiful route through the Chilterns and along the River Thames, and links some fantastic leisure destinations where there is so much to see and do. To help launch the service we are running some online competitions where customers have the chance to win tickets for many of the great attractions in the area.
“We are pleased to have linked Oxford and Henley by bus again and to have improved the frequency of buses between Oxford and Wallingford. This was done following a sustained period of growth on our existing X39 and X40 services and having listened to extensive customer feedback.
“River Rapids forms a significant investment in an improved fleet of buses and additional staff, and opens up excellent opportunities for our passengers to travel to additional destinations.”